Digital Marketing Glossary

Our digital marketing glossary is a great resource to familiarize yourself with the industry’s most important terms and definitions.

Digital Marketing Glossary
  • A/B testing: a method of comparing two different versions of a web page or email to see which one performs better.
  • Ad copy: the text or messaging used in an advertisement to promote a product or service.
  • Ad targeting: the process of selecting specific demographics, interests, behaviors, or other criteria to reach the most relevant audience for an ad campaign.
  • Algorithm: a set of rules or processes used by search engines and social media platforms to determine the relevance and placement of content in search results or news feeds.
  • Analytics: the collection, measurement, and analysis of data to understand user behavior and optimize marketing campaigns.
  • Brand awareness: the level of recognition and familiarity that a target audience has with a particular brand.
  • Bounce rate: the percentage of visitors who leave a website after viewing only one page.
  • Call to action (CTA): a button, link, or message that prompts a user to take a specific action, such as signing up for a newsletter or making a purchase.
  • Click-through rate (CTR): the ratio of clicks to impressions in a digital advertisement.
  • Content marketing: the creation and distribution of valuable and relevant content to attract and engage a specific target audience.
  • Conversion rate: the percentage of users who take a desired action, such as filling out a form or making a purchase, out of the total number of visitors to a website.
  • Cost-per-click (CPC): the amount of money an advertiser pays for each click on their ad.
  • Cost-per-impression (CPM): the cost of displaying an ad to 1,000 viewers.
  • Customer acquisition cost (CAC): the cost of acquiring one new customer through marketing efforts.
  • Customer lifetime value (CLV): the estimated amount of money a customer will spend on a brand over the course of their lifetime.
  • Customer relationship management (CRM): a software tool used to manage and analyze customer interactions and data throughout the customer lifecycle.
  • Display advertising: a type of digital advertising where visual ads, such as banner ads or pop-ups, are displayed on websites and apps.
  • Email marketing: the use of email to communicate with a target audience, promote products and services, and build relationships with customers.
  • Engagement rate: the percentage of users who interact with a particular piece of content, such as a social media post or email, out of the total number of viewers.
  • Geotargeting: the practice of delivering ads to users based on their location, often using GPS data or IP addresses.
  • Influencer marketing: a type of marketing where a brand partners with an influential person on social media to promote their products or services.
  • Key performance indicators (KPIs): metrics used to evaluate the success of a marketing campaign and measure progress towards specific goals.
  • Landing page: a specific web page designed to convert visitors into leads or customers.
  • Marketing automation: the use of software to automate repetitive marketing tasks, such as sending emails or posting on social media.
  • Native advertising: a type of digital advertising where branded content is integrated into the user experience of a website or app, often to appear more organic and less intrusive.
  • Organic reach: the number of people who see a piece of content, such as a social media post or blog article, without any paid promotion or advertising.
  • Personalization: the practice of tailoring content, messaging, and offers to specific individuals based on their interests, behaviors, or other data.
  • Retargeting: the practice of displaying ads to users who have previously interacted with a brand, often using data from cookies or other tracking methods.
  • Video marketing: the use of video content to promote products and services, share information, and engage with customers.

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