Digital
Marketing
Strategy
A digital marketing strategy is comprised of a wide range of activities designed to grow revenue across sales channels.
Business owners often sell their goods and services across multiple online channels such as Amazon, Ebay, Etsy, Shopify, and B2B Channels.
If you are struggling to grow sales we can help. Schedule a call today and lets talk.
3 Step Digital Marketing Plan
Investigate – Evaluate – Recommend
We work with your team to investigate the revenue model, technical performance, logistics, and growth requirements.
Following the assessment phase, we evaluate the business’s marketing plan, merchandise/service pricing, and distribution channels.
When the evaluation is complete, we provide a report that offers practical recommendations in a thorough marketing plan with a cost proposal.
The Right Answers?
Identifying performance problems in the customer value chain is a complex process. When the answers provided by your internal staff don’t add up, an impartial second opinion can help.
Investors and Board members need validation that growth expectations will be met. An independent review will provide unbiased actionable information.
Ask for a digital marketing sales review today!
Schedule A Call To Discuss
Digital Marketing Strategy
Get a comprehensive plan for your business from a team with 25+ years experience covering all aspects of digital marketing.
Investigate
Review Sales Channels
Proprietary Ecommerce
Shopify / Big Commerce
Amazon, Ebay, Etzy, others
Woocommerce
Wholesale Partners
Dropship Program
Affiliate Programs
Revenue Review
Gather sales data by portal
Gather channel costs data
Gather marketing costs data
Gather operations costs data
Gather product costs data
Interview sales team
Interview customer service
Technical Review
Platform Completeness
SEO Quality – Index Footprint
SEM Quality – Coverage
Social Metrics – Integrations
Email Platform & Processes
Digital Media Services
Security Posture
Evaluate
Platform Performance
SEO Metrics
SEM Metrics
Product Meta Data Deployment
Documentation
Reviews
Merchandising & Promotions
Off Page Performance
Page Speed Metrics
Site Analytics
Google Page Speed
Google Mobile First Peformance
Search Console Keywords
Google Analytics Reports
Google / Bing PPC Reports
Content Marketing Reports
Seasonal Variablity
Email Campaigns
Shipping Performance
Current Strategy
Company Business Plan
Growth Goals
SWOT Analysis
SEM/SEO Status
PPC Plan
Traditional Marketing
Wholesale
Retail Brick & Mortar
New Products
Recommend
When the investigation and evaluation phases are complete we hold a series of meetings to present findings and discuss with your team. A PowerPoint review will be conducted covering all segments of the investigation and evaluation.
In addition we provide a series of evaluation reports gleaned from the investigation. These can be used in the future in before and after comparisons. The last piece of the puzzle is a comprehensive digital marketing plan with costs options by section. You can do the entire plan internally, or outsource those elements as best fits your team’s requirements.
Deliverables
- Zoom Team Meeting To Review:
- Findings
- Power Point Report
- Revenue Reports
- Technical Reports
- Platform Performance Reports
- Site Analytics Reports
- Current Strategy Review
- Digital Marketing Plan
Top Questions
How much time does this process take?
With strong internal backing, the investigation and evaluation process can be completed within a 2-4 week timeframe. The speed of the result can be greatly impacted by factors such as access to necessary data, the availability of team members for interviews, and prompt response to the assessment request. Upon completion of the investigation and evaluation, the final report can be prepared and delivered within a few days.
Can you teach me how to do this myself?
Absolutely. We prefer to coach you through the process and give you the tools you need to succeed. There is no magic involved, you will be taught a clear path to success. Integrating our methods into your work process will accelerate your growth.
What if I just want you to do it?
Our customers often demand quick results, and we are here to deliver. Working closely with your team, we assess the current status and then take charge of the entire marketing plan creation process, serving as your trusted partner. Upon approval of the plan, we will put together a dedicated support team and oversee the execution of all campaign components.
How much does this cost?
Costs will vary depending upon the scope of your needs. We will provide you a costs proposal after an initial meeting to assess the scope of your needs. When the report is complete, if you need assistance carrying out the recommendations we can help. The first meeting is free.
What if I only need one area reviewed?
If you are only seeking a review of a single aspect, we can accommodate that request. Whether you need validation of your existing plan or have concerns about a specific area, we can perform a targeted investigation and provide a prompt response. Additionally, we will provide cost estimates for implementing our recommendations.
Why should I trust you to do this work?
With 25+ years of experience we can show proof of work history. Every aspect of our work is logical and based on common sense. When we recommend service providers your relationship with them is direct. We strive to keep costs minimal to insure the success of the plan.
Digital Revenue Articles
Psychology of Sales
The psychology of sales focuses on how people choose which goods or services to purchase. It examines the various cognitive and emotional aspects that affect someone’s propensity to buy as well as the strategies sellers employ to influence potential customers. For businesses and individuals looking to increase sales, understanding the psychology of sales is crucial.
Conversion Rate Optimization Strategy
E-commerce sales success is driven by customer conversion rates. Conversion rate is calculated by taking the number of conversions and dividing it by the number of total visitors or total number of users that take a specific action. The result is then expressed as a percentage.
Mobile Speed Test – Slow Sites Kill Revenue
If your site fails to load quickly on a cell phone it doesn’t matter how great your SEO work is on your site. Of course it is important to rank highly on as many search terms as possible, but you won’t achieve great position or depth in the index if your site is slow to load.