SEO Friendly Content
SEO Article Structure
SEO friendly content creation is a combination of writing great stories that are then published using a structured approach. I recommend using the following guidelines which will help you attain a balance of structure in your published content
Title of the Article (H1 tag) This should be a compelling title that includes your primary keyword.
Meta Description This is a brief summary (about 150-160 characters) of your article’s content. It should be engaging and include your primary keyword.
Introduction (No specific header tag, but make sure to include your primary keyword early on.)
Briefly introduce the topic and what the reader can expect to learn. This is also a good place to include related keyword variations.
Subheading 1 (H2 tag) This should be a relevant subtopic related to your main topic. Ideally, it should also include a keyword or keyword variation.
Content related to Subheading 1. This is where you delve into the details of the subtopic. Make sure to break up large blocks of text with:
- Bullet points (good for listing items or short pieces of information)
- Images (with relevant alt text that describes the image and possibly includes a keyword)
- Internal links (linking to other relevant articles or pages on your site)
- External links (linking to authoritative sources to back up your claims)
Subheading 2 (H2 tag) Another relevant subtopic.
Content related to Subheading 2. Remember to keep paragraphs short and readable. Use:
- Bold or italic text for emphasis.
- Relevant anchor text for any links, which can include keywords.
- Short sentences and paragraphs to improve readability.
Subheading 3 (H2 tag) Continue with other relevant subtopics as needed.
Conclusion (H2 tag)
Summarize the main points of your article and provide any concluding thoughts. This is also a good place to include a call-to-action (CTA), prompting readers to take a desired action (e.g., leaving a comment, signing up for a newsletter, etc.).
Sidebar or Additional Information (Optional)
- Related Articles: Link to other related articles on your site.
- Author Bio: Information about the author, which can also include links to their social media profiles.
Tags or Categories (Usually a feature in CMS like WordPress)
Tag your article with relevant keywords or place it in a relevant category.
Additional SEO Tips:
- URL Structure: Ensure your URL is SEO-friendly, typically including the primary keyword and being concise.
- Mobile Optimization: Ensure your content is readable and navigable on mobile devices.
- Page Speed: Optimize images and use caching to improve page load times.
- Schema Markup: Use schema.org markup to provide search engines with more information about your content.
Remember, while on-page SEO is essential, the quality of your content is paramount. Always write for your audience first and search engines second.
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