SEO friendly content creation is a combination of writing great stories that are then published using a structured approach. I recommend using the following guidelines which will help you attain a balance of structure in your published content

Title of the Article (H1 tag) This should be a compelling title that includes your primary keyword.

Meta Description This is a brief summary (about 150-160 characters) of your article’s content. It should be engaging and include your primary keyword.

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Introduction (No specific header tag, but make sure to include your primary keyword early on.)

Briefly introduce the topic and what the reader can expect to learn. This is also a good place to include related keyword variations.

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Subheading 1 (H2 tag) This should be a relevant subtopic related to your main topic. Ideally, it should also include a keyword or keyword variation.

Content related to Subheading 1. This is where you delve into the details of the subtopic. Make sure to break up large blocks of text with:

• Bullet points (good for listing items or short pieces of information)
• Images (with relevant alt text that describes the image and possibly includes a keyword)
• Internal links (linking to other relevant articles or pages on your site)
• External links (linking to authoritative sources to back up your claims)

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Subheading 2 (H2 tag) Another relevant subtopic.

Content related to Subheading 2. Remember to keep paragraphs short and readable. Use:

• Bold or italic text for emphasis.
• Relevant anchor text for any links, which can include keywords.
• Short sentences and paragraphs to improve readability.

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Subheading 3 (H2 tag) Continue with other relevant subtopics as needed.

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Conclusion (H2 tag)

Summarize the main points of your article and provide any concluding thoughts. This is also a good place to include a call-to-action (CTA), prompting readers to take a desired action (e.g., leaving a comment, signing up for a newsletter, etc.).

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Sidebar or Additional Information (Optional)

• Related Articles: Link to other related articles on your site.
• Author Bio: Information about the author, which can also include links to their social media profiles.

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Tags or Categories (Usually a feature in CMS like WordPress)

Tag your article with relevant keywords or place it in a relevant category.

Additional SEO Tips:

1. URL Structure: Ensure your URL is SEO-friendly, typically including the primary keyword and being concise.
2. Mobile Optimization: Ensure your content is readable and navigable on mobile devices.
3. Page Speed: Optimize images and use caching to improve page load times.
4. Schema Markup: Use schema.org markup to provide search engines with more information about your content.

Remember, while on-page SEO is essential, the quality of your content is paramount. Always write for your audience first and search engines second.